Production Planning

We view production as a tool for translating your business objectives into a media vehicle for achieving them.

Effective productions begin with a careful analysis of those objectives - as well as your budget, market, audience, competition, timetable and projected return on investment.

Remember that planning and scripting are inexpensive compared to subsequent stages that involve crew, equipment, facilities and materials.

While planning always saves money, sometimes other work must occur at the same time - for example, cideotaping a special event, or location audiotaping to gather voiceovers. In these situations, work stages will interact with planning. For example, voiceover material will be incorporated into the script, or visual footage will become part of the shot list.

Changes are always easier and less expensive during the planning stage! To help you plan your production, I've outlined the areas you should think about when planning your production - if you have any questions, just e-mail me!

• Pre-production

Planning meetings to analyze market, define audience, concept, treatment and visual approach.
Develop budget and production timetable.
Script writing and reviews.
Prepare shot lists
Sound track planning - voiceovers, narration, music.
Specify artwork and titles.

• Production
• Soundtrack

Location sound recording.
Narration and music recording.
Audio transcripts and reviews.
Sound editing.

• Photography

Location scouting.
Schedule crew and equipment.
Location and studio photography.
Animation and titles.

• Post-production

Tape viewing and logging.
Edit decision list.
Sound studion mixing.
Video editing - rough and fine cuts.
Duplication.